International Workshop on Modeling Social Media: Machine Learning and AI for Modeling and Analyzing Social Media co-located with ACM WWW 2017

International Workshop on Modeling Social Media: Machine Learning and AI for Modeling and Analyzing Social Media

We are pleased to announce the International Workshop on Modeling Social Media: Machine Learning and AI for Modeling and Analyzing Social Media co-located with the Annual ACM WWW Conference, 3-7 April 2017, Perth, Australia.
Submission deadline: Jan 7 15 (extended), 2017 (23:59 Australian Western Standard Time).


The goal of this workshop is to study the application of machine learning and AI approaches and algorithms to social media, big data and the web. We particularly welcome submissions that go beyond the “simple” computational approaches and try to discover the “hidden” knowledge/insights, evaluate how “good” they are, and how they can be validated for accuracy and reality. Hence, the workshop aims to attract and discuss various novel aspects of knowledge learning, recommendation, community discovery, social influence and prediction from social media, big data and the web. In short, the workshop invites topics that deal with user activities and social predictable behavior that is inferred from analysis and mining of the social media, big data, or web using suitable machine learning and AI methods. Thus, our goal is to bring together researchers and practitioners from around the world in the machine learning, AI, natural language processing, user analysis, big data and recommendation communities interested in 1) exploring different perspectives and approaches to mine hidden behavioral aspects of (complex) social media data, web data and big data, 2) inferring user and social influence, hidden activities and recommendation and 3) building models and frameworks for evaluating the designed approaches.

In our first workshop on Modeling Social Media (MSM 2010 at ACM HT in Toronto Canada), we explored various models of social media ranging from user modeling, hypertext models, software engineering models, sociological models and framework models. In our second workshop (MSM 2011 at IEEE SOCIALCOM in Boston, USA), we addressed the user interface aspects of modeling social media. In our third workshop (MSM 2012 at ACM HT in Milwaukee, USA), we looked at the collective intelligence in social media, i.e. making sense of the content and context from social media websites such as Facebook, Twitter, Google+ and Foursquare by analyzing tweets, tags, blog posts, likes, posts and check-ins, in order to create a new knowledge and semantic meaning. In our fourth workshop (MSM 2013 at ACM WWW in Paris, France), we discussed mining, modeling and recommending “things” in social media. In our fifth and sixth workshops (MSM 2014 at ACM WWW in Seoul, Korea and MSM 2015 at ACM WWW in Florence, Italy), we focused on mining big data on social media and the web. In the last workshop (MSM 2016 at ACM WWW in Montreal, Canada), we attracted worldwide researchers’ attention to the field of behavioral analytics using web and social media data. For this year’s workshop, we aim to attract researchers from all over the world working on Machine Learning and AI models for social media data analytics and predictive insights. Social networks such as Facebook, Twitter, and LinkedIn have paved the way for generating huge amount of diverse data in a short period of time. Such social media data require the application of big data analytics to produce meaningful information to both information consumers and data generators. Machine learning and AI techniques are particularly effective in situations where deep and predictive insights need to be uncovered from such social media data sets that are large, diverse and fast changing. Following the discussion at our workshop at WWW2016, we aim to focus on machine learning and AI driven data analytics and predictive modeling on social media and the web. Contrary to last year’s workshop, we would like to particularly invite researchers that are interested in going beyond standard analytics approaches and discovering the knowledge/insights hidden in the large and fast-changing social media data.

In this context, we would also like to invite researchers in the machine learning, AI, natural language processing, data and web mining community to lend their expertise to help to increase our understanding of the web and social media. Overall, we are interested in receiving papers related to the following topics which include but are not limited to:

Program (PDF)

Keynote Speaker - Mounia Lalmas


Mounia Lalmas is a Director of Research at Yahoo, where until recently she led a team of scientists working on Advertising Quality. She has just joined the Publisher Science team at Yahoo working on building personalised and engaging products and services. She also hold an Honorary Professorship at University College London. Prior to this, she held a Microsoft Research/RAEng Research Chair at the School of Computing Science, University of Glasgow. Before that, she was Professor of Information Retrieval at the Department of Computer Science at Queen Mary, University of London. Her work focuses on studying user engagement in areas such as native advertising, digital media, social media, and search.

Important dates


Workshop Chairs

Program Committee (TBC)



MSM2017 will take place at: The Perth Convention and Exhibition Centre (PCEC) is the venue for the WWW2017 conference and most of the co-located events taking place that week. The centre is purpose built and located in the heart of the city. With its advanced technical facilities and communications infrastructure as well as first class catering and service, it meets all the requirements needed for an enjoyable and productive conference. The PCEC is located at 21 Mounts Bay Road, Perth. Further information of this location can be found on the WWW website.

ACM VISA Support Letters

The Association for Computing Machinery does not issue formal invitation letters for visas to attend ACM sponsored conferences. We can however issue a visa support letter. For Visa support letters, please send all requests to the Office of SIG Services with the following information: Name and mailing address as it appears on your passport. The name of the conference you wish to attend. Your Registration Confirmation Number. If you are the author of any papers accepted for the conference, please provide the title. A valid fax number and current mailing address. Please see the ACM Visa Support Letters web page for updates to this policy. All passengers with passports form Australia, Canada, United States and Mexico must pay a reciprocity tax before entering Interpol control. Further information can be found here.


If you have questions regarding the workshop, do not hesitate to contact the workshop chairs.

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