2011-05-25: The web page for the workshop is now online.

2011-06-01: MSM 2011 now also on

Here are all the Tweets

Important dates

Submission deadlines

  • Paper Submission: Friday, July 22, 2011 (Extended)
  • Acceptance Notification: Friday, August 5, 2011
  • Paper Final Version Due: Tuesday, August 22, 2011
  • Workshop: October 9, 2011


Continuing the success of MSM 2010, we would like to address the user interface aspects of modeling social media. Much, if not all, interaction is done through some sort of user interface, however how to model social media through the user interface has still not been standardized. For example, people interact with their Facebook friends through the Facebook interface or perhaps another SNS interface like Seesmic. How do we model this user interface, and can this model be replicated to other social media and other form factors like new pad-based devices like the Apple iPad and to more recent high graphics-oriented smartphones like the Apple iPhone 4?
The goal of this workshop is to continue our vibrant discussion on modeling social media, focusing on the user interface modeling.
The workshop aims to attract and discuss various aspects of user interface modeling in social media using a wide range of modeling perspectives (such as justificative, explanative, descriptive, formative, predictive, etc models) and approaches (statistical modeling, conceptual modeling, temporal modeling, etc).
We want to bring together social networking researchers and user interface designers and practitioners with diverse backgrounds interested in 1) exploring different perspectives and approaches to modeling complex social media phenomena and systems through the user interface, 2) the different purposes and applications that models of social media can serve, and 3) issues of integrating and validating user interfaces in social media systems.

Topics of Interest

Topics may include, but are not limited to:

  • New modeling techniques and approaches for user interfaces in social media
  • Application design for user interfaces of social media (phone, pad-based, PC, web)
  • modeling social media users and their motivations and goals
  • Modeling user behaviour in social media
  • User-centered design for social media
  • Models of user cooperation and collaboration in social media
  • Trust and user-acceptance of social media
  • Integrating user interface design with social media
  • Testing user interface models and social media applications
  • Usability in social media interfaces (is usability not much of a concern since connectivity is more important?)

We also encourage submissions which relate research results from other areas to the workshop topics.

Workshop Organizers

  • Alvin Chin, Nokia Research Center, Beijing, China
  • Martin Atzmueller, University of Kassel, Germany
  • Denis Helic, Graz University of Technology, Austria
    (Christoph Trattner, University of Pittsburgh in place of Denis Helic)

Invited Talk: Sharing Location over Social Media


In this talk, we will discuss the practice of sharing user location over social media, which is gaining increased popularity as Foursquare, Facebook, Google Plus, and Twitter become an integrated part of our online activity. We will first present empirical analysis results of how people actually share their location over an online social network, and then show how shared location can be used to predict friendship formation within the online community. Next we will discuss system and interface design issues, using empirical examples, to improve privacy awareness and protection when sharing the user's location. Finally we will discuss some methodologies of how to evaluate the effectiveness of the location-sharing interfaces.


Guanling Chen is an Associate Professor of Computer Science at University of Massachusetts Lowell. He is also an Affiliate Faculty at Institute for Security, Technology, and Society (ISTS) at Dartmouth College. His research interests include wireless networks, mobile computing, and social applications. His work is funded by National Science Foundation (NSF) and Department of Homeland Security (DHS). After receiving his B.S. in Computer Science from Nanjing University in 1997, he completed his Ph.D. in Computer Science from Dartmouth College in 2004. He was an I3P Fellow before he joined the faculty of UMass Lowell in 2005. For more information see:


  • 8:30am – 8:35am Opening
    MSM2011 Opening Address
    MSM 2011 Co-chairs
    Alvin Chin, Nokia Research Center, Beijing, China
    Martin Atzmueller, University of Kassel, Germany
    Christoph Trattner, University of Pittsburgh, USA (in place of Denis Helic)
  • 8:35am – 9:35am Keynote: Sharing Location over Social Media
    Prof. Guanling Chen, University of Massachusetts-Lowell, USA
    Moderator: Martin Atzmueller, University of Kassel, Germany
  • 9:35am – 10:30am Paper Session 1: Social Tagging and Social Media
    Moderator: Christoph Trattner, University of Pittsburgh, USA
    • Modeling Location-based Profiles of Social Image Media using Explorative Pattern Mining
      Florian Lemmerich and Martin Atzmueller
    • Current and Future Trends in Social Media
      Enkh-Amgalan Baatarjav and Ram Dantu
    • Simulation of User Participation and Interaction in Online Discussion Groups
      Else Nygren
  • 10:30am – 10:45am Break
  • 10:45am – 11:55 am Paper Session 2: User Behavior and User Interface Modeling
    Moderator: Martin Atzmueller, University of Kassel, Germany
  • 11:55am – 12:10pm Next Steps Discussion
    Moderator: Alvin Chin, Nokia Research Center, Beijing, China
  • 12:10pm – 12:15pm Closing
    MSM 2011 Co-chairs
    Alvin Chin, Nokia Research Center, Beijing, China
    Martin Atzmueller, University of Kassel, Germany
    Christoph Trattner, University of Pittsburgh, USA (in place of Denis Helic)

Program Committee

  • Ed Chi, Google, USA
  • Markus Strohmaier, Graz University of Technology, Austria
  • Daniel Gayo-Avello, University of Oviedo, Spain
  • Jordi Cabot, INRIA, France
  • Wai-Tat Fu, University of Illinois at Urbana-Champaign, USA
  • Thomas Kannampallil, University of Texas, USA
  • Andreas Hotho, University of Würzburg, Germany
  • Ciro Cattuto, ISI Foundation, Italy
  • Marc Smith, ConnectedAction, USA
  • Huan Liu, Arizona State University, USA
  • Gerd Stumme, University of Kassel, Germany
  • Else Nygren, Uppsala University, USA
  • Ido Guy, IBM Research, Israel
  • Pranam Kolari, Yahoo Research, USA

Submission and Proceedings

We intend to publish proceedings in the ACM Digital Library and include them on the conference CD.

We solicit short position papers (1-2 pages) and peer-reviewed research papers (4-8 papers) in the IEEE conference paper style. Information about the submission system will be released on the workshop website soon.

All submissions must be entered into the reviewing system.

If you have any question please contact the MSM 2011 Organizers.